AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.

Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 50 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry. For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise.

What You’ll Do

  • Product Ownership: Own a mobile app or feature from ideation through launch to growth and optimisation.
  • Experimentation: Treat every decision as a hypothesis — design, run, and learn from A/B tests at every stage.
  • Strategy & Roadmapping: Define roadmap, strategy, and success metrics in collaboration with design, engineering, marketing, and data teams.
  • Analytics & Insights: Use analytics and experimentation (funnels, cohorts, retention) to drive growth and performance.
  • AI Innovation: Explore and apply new opportunities in AI across different product areas to enhance user experience and scalability.
  • Growth Optimisation: Focus on key growth levers including acquisition, retention, engagement, and monetisation.
  • Market Awareness: Stay ahead of mobile trends, AI applications, user behaviour, and competitors to identify new opportunities.
  • Proactive Execution: Uncover insights and take initiative — act without waiting for direction to create impact.
  • Leadership & Mentorship: At senior level, mentor junior teammates and help shape broader product direction. At junior or specialist level, bring fresh perspective, domain strength, and deep curiosity to test and learn faster than anyone else.

What We Look For

  • Mobile & Product Passion: Show genuine interest in mobile apps and digital products — whether your background is in Product, Growth, User Acquisition, Design, Development, consulting, big tech, or startups. Understand what makes mobile experiences succeed and aim to create impact in this space.
  • Experimental & Data-Driven Mindset: Think in experiments and validate every idea through data. Design, test, and iterate quickly, combining analytical thinking with curiosity to learn from each result.
  • Analytical Excellence: Apply a strong analytical mindset — measure, question, and optimize everything you do. Use tools like Google Analytics, Firebase, AppsFlyer, Apple Store Connect, or Google Play Console to guide decisions.
  • Ownership Mentality: Act like a founder, not an employee. Take full responsibility for both outcomes and learnings, proactively driving results without waiting for direction.
  • Strategic & Growth Orientation: Thrive in ambiguity and turn challenges into opportunities. Go beyond your current skill set by exploring performance marketing, monetization, or data-driven product development to deliver measurable business impact.
  • AI & Innovation Curiosity: Explore how AI technologies can transform mobile products. Stay ahead of emerging trends and experiment with AI-powered features and experiences.
  • Cross-Functional Collaboration: Collaborate effectively across product, design, engineering, marketing, and data teams to ensure alignment and smooth execution from ideation to launch.
  • Communication & Influence: Communicate complex ideas simply and clearly. Influence stakeholders and inspire teams toward shared goals.
  • Technical & Analytical Acumen: Apply knowledge of experimentation frameworks (A/B testing, cohorts, funnels) and advertising platforms such as Apple Search Ads, Meta Ads Manager, TikTok Ads Manager, Google Ads, or AdMob - a strong plus if you have hands-on experience.
  • Adaptability & Learning Agility: Stay hungry to learn, evolve, and challenge yourself — thrive in fast-moving, high-growth environments.
  • Language: Demonstrate full English fluency (spoken and written).

Preferred Backgrounds

  • Have 5+ years of product management experience and be ready to step into leadership — or 1–3 years in analytical, growth, or strategic roles with a desire to pivot into product.
  • Alternatively, bring experience in UA, Growth, Design, Development, or Analytics and the motivation to evolve into product management.
  • Above all, show ownership, curiosity, and the drive to test, learn, and iterate fast.

What We Offer

  • Work with exceptional people. At AppNation, you’ll collaborate with small, autonomous, results-driven teams alongside some of the most talented minds in the mobile app industry.
  • A platform for growth. We go above and beyond to hire individuals with extraordinary potential and provide them with the opportunities, resources, and challenges to thrive. As a Studio Lead, you’ll shape the vision of your unit and play a pivotal role in the success of products reaching millions of users.
  • Competitive compensation. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success.
  • Unmatched benefits. Work-from-home Wednesdays, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey.

The Recruitment Process

We’ve designed a rigorous yet rewarding process to find the best fit for both you and our team:

First Interview – A short conversation with our People & Culture team to get to know you, your background, and your career goals.

Case Study – A practical assignment where you’ll showcase your expertise, strategic thinking, and problem-solving skills.

Technical Interview – A deep dive with the lead, focusing on role-related knowledge, experience, and your approach to challenges.

Team Interview – Meet your potential teammates, learn more about how they work, and explore how you’d collaborate together.

Department Lead Interview – A focused discussion with the department’s leadership team to align on expectations, priorities, and how your expertise can drive impact within the team.

CEO Interview – A one-on-one conversation with our CEO to align on long-term goals, culture, and vision.

Final Decision – We’ll get back to you within a few days with our decision.

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Before You Apply

At AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning. We value passion, potential, and a willingness to grow. If this role excites you and you believe you have what it takes, we encourage you to apply—even if you don’t check every box.

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