AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.

Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 50 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry.For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise.

What You’ll Do

  • Manage and Optimize: Plan, execute, and continuously optimize performance marketing campaigns across Google Ads and other web advertising platforms, using data-driven strategies to maximize ROI.
  • Lead Strategy: Develop full-funnel paid acquisition strategies tailored to web platforms, ensuring alignment with user acquisition goals.
  • Conduct Experiments: Design and run A/B tests across creatives, audiences, and bidding strategies to improve performance and scale efficiently.
  • Collaborate with Creatives: Partner with the Creative team to guide ad asset development with performance insights and best practices for web campaigns.
  • Analyze and Report: Monitor key performance indicators, deliver actionable insights, and provide regular reporting to drive growth and optimization.
  • Landing Page Optimization: Collaborate with the Product and Growth teams to optimize landing pages for conversion and user experience.

What We Look For

  • Platform Expertise: Solid hands-on experience in Google Ads and web-based performance marketing, with a proven ability to drive acquisition at scale.
  • Data Fluency: Strong analytical skills and experience with tools like Google Analytics, GTM, and Looker Studio; confident in interpreting complex data into actionable insights.
  • MMP Knowledge: Familiarity with mobile measurement platforms (preferably AppsFlyer) and how web-to-app tracking flows integrate into broader strategy.
  • Growth Mindset: A proactive and solution-oriented attitude with a deep curiosity for testing, learning, and improving performance.
  • Strong Communication: Ability to clearly present findings and strategies to both technical and non-technical stakeholders in English.
  • Organized and Agile: Exceptional project management skills, able to juggle multiple campaigns in a fast-paced and ever-changing environment.
  • User-Centric Thinking: A keen eye for user behavior, funnel analysis, and landing page dynamics to improve customer journey and conversion rates.

What We Offer

  • Work with exceptional people. At AppNation, you’ll collaborate with small, autonomous, results-driven teams alongside some of the most talented minds in the mobile app industry.
  • A platform for growth. We go above and beyond to hire individuals with extraordinary potential and provide them with the opportunities, resources, and challenges to thrive. At AppNation, young professionals often take on leadership roles in projects that reach millions of users. If you’ve got the drive, you’ll quickly find yourself playing a pivotal role in shaping our success.
  • Competitive compensation. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success, ensuring your financial growth matches your career progress.
  • Unmatched benefits. Work-from-home Wednesdays, access to learning materials, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey.

The Recruitment Process

We’ve designed a rigorous yet rewarding process to find the best fit for both you and our team:

1. Application Review: We’ll carefully assess your CV and experience.

2. First Interview: A 30-minute online interview with our People & Culture team to discuss your background, goals, and alignment with our mission.

3. Case Study: A practical assignment to demonstrate your expertise and problem-solving skills.

4. Technical Interview: A deep dive with our team lead, focusing on technical topics and assessing your knowledge.

5. Team Interview: Meet with the founders to discuss your vision, aspirations, and how we can grow together.

6. CEO Interview: A one-on-one conversation with our CEO to discuss alignment on vision, culture, and long-term goals.

7. Final Decision: We’ll get back to you within a few days with our decision.

Before You Apply

At AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning.We value passion, potential, and a willingness to grow. If this role excites you and you believe you have what it takes, we encourage you to apply—even if you don’t check every box.

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