AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.

Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 50 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry. For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise.

What You’ll Do

  • Own a mobile app or feature from ideation through launch to growth and optimisation.
  • Treat every decision as a hypothesis, designing, running, and learning from A/B tests at every stage.
  • Define roadmap, strategy, and success metrics in collaboration with design, engineering, marketing, and data teams.
  • Use analytics and experimentation (funnels, cohorts, retention) to drive growth and performance.
  • Explore and apply new opportunities in AI across different product areas.
  • Work on key growth levers such as acquisition, retention, engagement, and monetisation.
  • Stay ahead of mobile trends, AI applications, user behaviour, and competitors.
  • Uncover insights and act without waiting for direction, driving meaningful impact through initiative.
  • Empower the team by sharing knowledge and showing strong ownership and curiosity, helping the team learn and move faster

What We Look For

  • Genuinely Interested in mobile apps, whether you have worked in Product, Growth, UA, Design, Development, or a related field such as consulting, big tech, or startups.
  • Think in Experiments and believe every idea deserves validation through data.
  • Strong Analytic Mindset: you measure, question, and optimize everything.
  • Ownership Mindset: you act like a founder, not an employee, and take responsibility for both results and learnings.
  • Clear Communicator who can explain complex ideas simply and directly.
  • Growth-Oriented and thrive in ambiguity.
  • Curious about AI Technologies, mobile trends, and user experience, and eager to explore how AI can create new opportunities.
  • Collaborate Comfortably across different teams.
  • Hungry to Learn and evolve, always going beyond your current skill set.
  • English Fluency (spoken and written).

‍Nice to Have

  • Experience in the mobile or web ecosystem (Product, Growth, UA, Design, Development, or indie projects).
  • Experience launching or scaling mobile apps (iOS / Android) or web apps.
  • Hands-on experience with analytics tools such as Google Analytics, Firebase, AppsFlyer, Apple Store Connect, or Google Play Console.
  • Familiarity with advertising platforms like Apple Search Ads, Meta Ads Manager, TikTok Ads Manager, Google Ads, and AdMob.
  • Exposure to growth loops, performance marketing, or monetisation strategies.
  • Experience with AI-driven or data-driven products.
  • Background in consulting, investment banking, or strategy - especially if you’re eager to pivot into product.

We encourage you to apply if you

  • At least 3+ years of product management experience and want to step into a leadership role.
  • Demonstrate an ownership mentality, value experimentation, and believe in testing, learning, and iterating fast.

What We Offer

  • Join one of Region’s and the world’s most ambitious mobile and AI app publishers.
  • Work on products that matter at scale with millions of users, fast growth, and measurable outcomes.
  • Be part of a culture that lives and breathes A/B testing. Data is our language, and experiments are our daily routine.
  • Work in a high-growth environment where learning is rapid and ownership is real.
  • We value clarity over noise. We move fast, but we communicate even faster and simpler.
  • Competitive compensation and benefits that reward high impact. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success
  • Unmatched benefits. Work-from-home Wednesdays, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey.

We invest in people, not just products. Whether you come from product, growth, engineering, design, or adjacent industries, we believe potential, curiosity, and ownership matter most.

This role is a gateway to leadership at AppNation. We expect our PMs evolve into Studio Leads or even Founders within our ecosystem. We do not just hire for today, we invest in the future leaders of AppNation.

The Recruitment Process

We’ve designed a rigorous yet rewarding process to find the best fit for both you and our team:

First Interview – A short conversation with our People & Culture team to get to know you, your background, and your career goals.

Case Study – A practical assignment where you’ll showcase your expertise, strategic thinking, and problem-solving skills.

Technical Interview – A deep dive with the lead, focusing on role-related knowledge, experience, and your approach to challenges.

Department Leaders Interview – Meet potential teammates and leaders to align on expectations, ways of working, and your impact within the team.

CEO Interview – A one-on-one conversation with our CEO to align on long-term goals, culture, and vision.

Final Decision – We’ll get back to you within a few days with our decision.

Join us – We are not looking for employees. We are searching for the future leaders of AppNation.

Before You Apply

At AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning. We value passion, potential, and a willingness to grow. If this role excites you and you believe you have what it takes, we encourage you to apply—even if you don’t check every box.

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